Becca has spent 20 years building, scaling and advising businesses in sport, fitness and wellness. Most recently, Becca was Chief Operating Officer at House of Athlete, the fast-growing wellness brand, where she led rapid expansion across membership, partnership, digital and media. Previously, she led go-to-market and commercialization at Forme, a connected fitness brand named Best Home Studio in 2021. Prior to Forme, Becca was Chief Operating Officer at SLT, where she led operations, marketing, product and expansion from 12 to 26 locations in two years. She also owned, operated and sold a multi-unit boutique fitness business and co-founded a startup accelerator. From 2008-2011 Becca was part of the business development and marketing consulting teams at Octagon, a global sports agency, where she acquired and managed sponsorship assets for clients, which included Puma, Proctor & Gamble and Anheuser-Busch. An avid rower and coach, she has worked with the U.S. Junior Women’s National Team and numerous collegiate and masters rowing programs, and co-founded Colorado Junior Crew, the first youth rowing organization in Colorado. Becca has appeared in Crain’s New York, Business Insider, Entrepreneur, Nasdaq Opening Bell, Health, and more. She received an M.B.A. and M.S. in Sport Management from the University of Massachusetts and BA from Connecticut College. Becca lives in Westfield, NJ with her husband and three daughters.