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This fireside chat will explore how F45’s engineering team has unlocked data and AI to power real business results. We’ll dig into how they’ve modernized their wearable biometrics platform (Lionheart), unlocked rich marketing insights, and leveraged cutting edge analytics and AI in their mobile app. It’s a behind-the-scenes look at what becomes possible when the right technology accelerates the work that matters most.

Author:

Greg Solak

Head of Engineering
F45

Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

Greg Solak

Head of Engineering
F45

Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

Author:

Chris Crane

CPO
Fiveonefour

Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

Chris Crane

CPO
Fiveonefour

Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

Author:

Tim Delisle

Co-Founder & CEO
Fiveonefour

Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

teams.

At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

 

Tim Delisle

Co-Founder & CEO
Fiveonefour

Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

teams.

At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

 

 

Dr Cherice Roth

Chief Veterinary Officer, Digital Pet Health
Mars Veterinary Health

Dr. Cherice Roth is a graduate of Texas A&M College of Veterinary Medicine. Along with her Doctorate she also holds a Master’s Degree in Biochemistry. She is currently the Chief Veterinary Officer of Digital Pet Health for Mars Veterinary Health, as well as Lead Medical Advisor for KeraVetBio and a board member for Seattle Humane Society, Board of Chief Veterinary Medical Officers (BCVMO)  & Wallace Health.  Dr. Roth is an author of children’s books.

Dr Cherice Roth

Chief Veterinary Officer, Digital Pet Health
Mars Veterinary Health

Dr Cherice Roth

Chief Veterinary Officer, Digital Pet Health
Mars Veterinary Health

Dr. Cherice Roth is a graduate of Texas A&M College of Veterinary Medicine. Along with her Doctorate she also holds a Master’s Degree in Biochemistry. She is currently the Chief Veterinary Officer of Digital Pet Health for Mars Veterinary Health, as well as Lead Medical Advisor for KeraVetBio and a board member for Seattle Humane Society, Board of Chief Veterinary Medical Officers (BCVMO)  & Wallace Health.  Dr. Roth is an author of children’s books. Her books, “What’s a REAL Doctor?” and “What does a REAL Doctor look like?” both focus on veterinary medicine, STEM, and representation within medical fields.  She is also the author of the textbook, Virtual Veterinary Care and Telemedicine. She believes that veterinary virtual care is the answer for health disparities in pets, as well as part of the answer to psychological health issues of veterinary professionals.  Outside of work, you can find her in the woods of Oregon with her many “Roth Ranch” animals, her sons (The Rothlings), and her husband, or serving on the medical board for several boxer, Doberman and dachshund charitable organizations.

In a market where acquisition costs are rising and patient expectations are evolving, the real battleground for DSOs is no longer just getting patients in the door — it’s keeping them. This session will showcase how leading DSOs are driving higher reappointment rates, stronger recall cycles, and consistent experiences; turning one-time visits into long-term patient relationships. 

  • Predict churn and act before it happens  

  • Automate smart reactivations using treatment history and patient preferences  

  • Training clinical and front office teams to “own the relationship” not just the transaction   

 

Patient Journey

Author:

Dr Hisham Barakat

Chief Clinical Officer
Guardian Dentistry Partners

Dr Hisham Barakat

Chief Clinical Officer
Guardian Dentistry Partners

Author:

Kyle Welch

Co-Founder
Children's Surgery Centers

Kyle Welch

Co-Founder
Children's Surgery Centers

Author:

Jeff Wheeler

Co-Founder
Children's Surgery Centers

Jeff Wheeler

Co-Founder
Children's Surgery Centers

Today’s patients want more than appointment reminders — they want to feel known. 
As DSOs scale, communication often becomes templated and transactional: generic texts, bulk emails, and one-size-fits-all outreach. But the most innovative DSOs are breaking that mold — using behavioral data, patient history, and automation to deliver personalized experiences at scale. 

  • Build intelligent communication workflows that feel personal — even when automated 

  • Align communication across SMS, email, and phone without overwhelming staff 

  • Boost treatment acceptance, recall rates, and long-term loyalty through smart engagement 

Patient Journey

For DSOs with 10 to 100+ locations, the question is no longer “how do we reach patients?” — it's “how do we convert attention into booked appointments at the lowest possible cost?” In this session, hear how leading DSOs are engineering scalable, data-driven acquisition engines — integrating local market intelligence, central marketing oversight, and modern tech stacks to lower NPAC while increasing conversion.  

  • The modern DSO’s marketing funnel: from awareness to conversion to reactivation 

  • How to run geo-targeted, specialty-aligned campaigns at scale 

  • Why tracking the full patient journey — not just lead volume — is now table stakes 

  • How LTV modeling helps guide smarter acquisition decisions 

 

Patient Journey

Author:

Eduardo Levantman

Chief Operations Officer
Lone Peak Dental Group

Eduardo Levantman

Chief Operations Officer
Lone Peak Dental Group